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With increasing attention on the poor nutritional value of fast foods, researchers are beginning to voice out their concerns on growing obesity in various countries. The subject first made news in relation to research findings on growing obesity in America and the United Kingdom due to unhealthy and obsessive food consumption. Slowly, the subject gained traction and researchers have began to realise trends in other countries such as among the middle class in China. With such a commotion about obesity, companies have found ways to leverage on the concerns of the public by offering various solutions to burn fat with sports dietitian in Adelaide.

As there is increasing pressure among members of society to maintain thin, healthy bodies, it is not only overweight people who are interested in losing weight with dietitian Adelaide at Nick Wray Nutrition. People with healthy bodies are also keen on products that burn fat and maintain their slender figures. Society’s influence can be witnessed from both genders and it is not only the females who are increasingly self- conscious. Increased demand for weight loss products and health supplements come from both males and females. As the market exploded with products promising better health and weight loss. Healthy people began to be swayed into purchasing weight loss products as weight loss was closely associated with good health especially due to marketing tactics from companies. Products like protein shakes and herbal teas have emerged, promising better health and all sorts of benefits but it is almost impossible for consumers to find out if they are truly effective and necessary.

While products such as natural health supplements or exercise equipment are generally beneficial for consumers. There are products that are composed of more artificial ingredients that can cause side effects and may not be so beneficial for the consumer. Others can be ineffective and not based on thorough research and testing. The onus is thus placed on the consumer to be wary of what they are purchasing and to do their own research on what product would suit them best. However, reality is further from the truth and consumers have ended up with bad experiences with certain products on the market.

In a world that is engulfed by digital technology, imagery and graphics, it is natural that humans are becoming more conscious of their appearances through images of themselves and their peers. The idea that one is “fat” when he/she does not have a toned stomach or slender legs seems to be the modern definition of being unhealthy and out of shape. It is also a buzz word that will probably linger around for some time as consumers compare themselves to flawless celebrities that spend millions of dollars on their looks and bodies.  Consumers’ expectations have changed as influenced by media depiction of what is normal around us and it is an unfortunate trend. Consumers should be more discerning about the information they receive as well as the products they use so that they can make the best choices for themselves.

The Fight Against Fat